Wix vs WordPress vs Squarespace Which One is The Best For SEO

Wix, WordPress, Squarespace. There are so many platforms out there. How do you know which one’s the best for SEO? Which one should you use? WordPress is free, Wix cost money Squarespace is also out there. There’s just so many options, how do you know which ones to choose from? They’re all really popular. Today I’m going to talk about Wix versus WordPress versus Squarespace. Which one is the best for SEO?

Wix – wix.com
Wordpress – https://wordpress.org/
Squarespace – https://www.squarespace.com/
Yoast SEO plugin – https://yoast.com/
BuiltWith – https://builtwith.com/
Quora – https://www.quora.com/

Before we dive into each of the platforms, let’s go over some basic stats that I got from BuiltWith.

WordPress currently powers more than 50% of the web. Literally, more than 50% of the web. Wix, according to BuiltWith, they come in second with roughly 7% of all websites and Squarespace, they come in third with over 4% of the websites.

Now 8Tracks which is a SEO tool they actually ran an interesting study comparing Wix versus WordPress versus Squarespace.

And they were trying to breakdown all right you know which ones drive more traffic and here are some stats that they found out. 46.1% of WordPress domain names get organic traffic against 1.4% of Wix domain names. Now similar Squarespace, they were at roughly 15.1% of search traffic.

Now, you’re probably thinking, hey Squarespace, Wix, WordPress, doesn’t that pretty much answer it? No, and even they weren’t trying to say one was better than the other. The data is pretty much inconclusive and the reason being is well, someone who uses WordPress, could know SEO much more and they can be much more technical.

While someone whose using Wix, may not really know SEO as well, for example. So you couldn’t just compare them right? It wouldn’t be an apples to apples comparison. So let’s go over each platform. WordPress, it’s the most popular one.

It’s really good if you’re SEO savvy because there is just so much flexibility and customization that you can on WordPress that you can’t do with other platforms out there. The cool part about WordPress is it’s simple in which you just add in plugins.

From the Yoast SEO plugin to the all in one SEO pack to broken link checker. It pretty much has plugins that any SEO would need. Support is easy to find because there’s so many people who use WordPress.

There’s support forums, there’s videos online. You can find tons of answers even on YouTube. Even on Q and A sites like Quora.

They also offer templates, so you can have a website that is already optimized for mobile speed versus one that isn’t optimized for mobile speed. And now let’s get into some cons. If you download too many plugins one, it could effect your site speed but two, if there not all compatible your site can break as well.

You don’t necessarily need any technical skill set, but it isn’t as simple as drag and dropping compared to some of the other platforms.

So in other words, if you want to customize the experience, a little here a little there, you do need to know some code or you need to hire someone to help you out.

Now the second platform Wix, if SEO isn’t your priority and you just want something that’s simple, easy to use, like an easy to use CMS then it’s a great solution for you.

Now some pros of Wix, it includes an SEO wizard that optimizes your site automatically. That makes it really easy if you have a new website.

Now some cons of Wix. The first big con is there’s not too much customization of metadata, titles, or URLs. Another big one is a lot of time it takes your site a little bit longer to get indexed and the reason being is some of the Wix based sites they use a lot of AJAX which causes some slow down.

Now the third platform, Squarespace. It’s good for small, simple sites that don’t require anyone to know much about SEO. Some pros, the site offers really pretty designs and of course they also have some nice site architecture built in.

They also allow for custom title tag and metadata which is great and it supports functions like XML sitemaps, storewatch.TXC however you can’t really edit them so this is kind of a pro and a con.

Now let’s dive in right into the cons. Indexing pages to Squarespace sometimes can be challenging.

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  1. What about shopify?
    What’s that classed as …! Is that using piggy backing on WordPress,

  2. Interesting! What about WordPress vs. Shopify

  3. Really nice information. Thank you.

  4. Parveen Chetiwal

    Blogger vs WordPress sir next video please

  5. Fox Run Environmental Education Center

    I use Squarespace for my two websites and love the way it looks. I do sometimes have pages drop off indexing and have to go back and reindex frequently. Also, I hate Squarespace's customer service – it totally sucks. I have used WP as a freelance writer and its much more complicated. I have been checking out Go Daddy. Any word on how you would rate them as the new kid on the block.

  6. Builderall seems to be on the market more and more. They say they have the fastest websites and all the tools for an entire online marketing business included.

  7. How do you feel about Weebly Neil? I am thinking about starting a web design business and I'm pretty good on that platform including SEO and tagging photos with metadata and redirecting domains.

  8. I use Blogger Blogspot, for me The best. Dont have Ddos attacks, no plugin mis configurations, no problemas…

  9. Excellent overview, thank you. Question: Do you happen to know if the SEO capability of Smugmug is similar to Wix / Squarespace? Better? Worse? Thank you.

  10. I've used Weebly and have been fine with it.

  11. PHP coded webpages. Technical knowledge needed but rewarding.

  12. Od. Luis Marcano

    I've been using WordPress for a while and yes, it's a little challenging at the beginning, but maybe that's a good thing, since it leaves us no other way that starting a learning curve yo create a good website and ultimately, a better experience for Google and the user.

    That's my humble opinion based in managing two websites

    Thanks Neil

    P.D: English is not my first language, I hope I expressed my ideas clearly ☺️

  13. Great info.. however what about telling us something like which website is best for SEO. I'm talking about websites like: news, listing, guide, niche, or any other website that just by focusing on SEO i can get some traffic and hopfully monetize it.. i believe that would be a really good answer for some people that dont know where to start..thnxx

  14. Captain Affiliate

    What about builderall?

  15. Is it Good To write a 20000 words article on my homepage like Wikipedia about X topic?

  16. Kaylen Premchund

    How does webflow rank to WordPress in terms of SEO?Please may you make a review video on webflow

  17. Squarespace sucks so bad, It's so limiting and basic.

  18. WordPress is best.

  19. Why we should revamp our website?

  20. Sutapa Mazumdar

    This is great info. Thank you!

  21. Dr. Temt Laboratories

    Hi Neil, what about Shopify? Can you tell us more? Thanks.

  22. Fishing with Steve D

    Great tips. Which one to sell products and services, do I need a website or will a funnel be all I need??

  23. Does anyone have a recommendation for a WordPress Theme to be used for a local service business (junk hauling business)? And does anyone recommend using or not using page builders like Elementor and Builder Beaver? I heard that page builders slow the responsiveness of webpages. Thanks for any input and thanks for your videos Neil.

  24. Jothi Prem Sanker

    What about joomla!


    When I saw the Wix adds and they mention how easy is to rank with, I was thinking mmmmm i don´t believe in, thanks Neil, now I´m clear. Could you please let me know if I must have an SSL certificate to rank well on google, or it doesn´t affect?

  26. Alejandro Betancourt

    The key here is comparing apples to apples.

    WordPress is according to all the experts unanimously better than the othes FOR the technical savy user. But most people aren't. Also they don't want to have to contract a website manager and are instead looking for a DIY alternative.

    That's the niche where Wix shines. Now they are charging up their prices so becoming more and more difficult to manage long-term.

  27. Damian Bergamaschi

    I am a power WordPress user, but also have a few blogs on wix. I am concerned that google won't see all of the content on my wix pages. Do you know if wix implements the dynamic rendering recommendations from Google to ensure all content is accessible to Google?

  28. My choice is WordPress. It’s powerful enough to make me do anything I want.

  29. I'm going to create a website and My rough estimation of pages is over 100 . Is it good to have more pages or not?

  30. How Mutch expensive wordpress ? And wich the best platform blogspot or wordpress

  31. Neil, thank you for this video. Very helpful. Question. What to do when your niche is too small to use tools for SEO search terms and words? Even SEM Rush keeps telling me there is not enough data in my field to help me with search word ideas?

  32. Christopher Crone

    Hi Neil, I love your videos and info. Any advice for a WP newbie on how to come up to speed fast? Thanks 🙂

  33. 2830 Yogesh Jain

    How to solve technical errors of wp site? I'm unable to update any plugin.

  34. Wix Training Academy

    Neil, Wix has awarded me as the Largest Global Wix Influencer, but I must say, this is a very well done comparison.

    Completely agree with your process here.

  35. Wix sucks.

  36. I am really surprised why don't you monetize your videos since you have so successful content

  37. thanks neil for this informative videos

  38. Interesting question about YouTube SEO, but no answer so far (literally nowhere): What if I have my target audience in two countries? Let's say in the US and Spain. I can add subtitles, I can translate the title and the description. That's okay. But what about tags? The top 3-5 tags are the most important ones, but the thing is someone from Spain will be using different keywords than someone from the US. Shall I add tags in both languages? What if I have 10 languages? Or shall I create separate playlists for different countries with the same videos?

  39. Shubham Toshniwal

    Hello Sir, Please help me out! Does a digital marketer need to prepare for an aptitude test for an interview?

  40. Hi Neil, Got a Quick Question, Need your Help.

    For International SEO, we are planning to target 7 countries with English Language with same content in all 7 sub-folder websites.

    my question is how do i connect the canonical tag between this sub-folders? should they be targeted to itself or to (.com) main website?

  41. Your videos is great content loves pakistan neil bhai

  42. gwendoline gould

    Thanks for this confirmation, I use wordpress on my own domains and as someone new to the scene I am managing fairly well. Thanks for the information about freelancers this may come in handy later.

  43. What about GoDaddy? Do I have no chance to rank using this?

  44. cheezemonkeyeater

    "Squarespace is also out there."
    Yup, that just about sums it up.

  45. Good comparison. But WordPress isn't really free. It's free to download, etc. But you still need to pay for hosting… and the rest!

  46. Great video, thank you. I prefer WordPress for powerful flexibility and developer support. Can you please clarify… in the intro, you state that "Wordpress powers more than 50% of the web, literally, more than 50% of the web." but then later at 2:04, WordPress powers 27% of the internet.- can you clarify the difference?

  47. FlipperForce.com

    Webflow is hands down the best CMS I've ever used. With a little bit of HTML/CSS knowledge you can build beautiful websites, that are fast and produce clean code. I switched from weebly and my page speed improved exponentially, and my rankings have gone up 3 fold. I am currently ranked #1 for many, many keywords!

  48. Cheryl Davidson

    $5, $10 or $20 an hour for WordPress help? Maybe if you contract with someone in India! Do you really think you should have said that Neil?

  49. How about Webflow?

  50. Sir please guide me .how we can already listing products and seo on page of Wix webaites

  51. I have used Wix and wordpress both, not sure what the heck is Squarespace. In my experience if you looking for SEO, use wordpress but you will have to be a lot more technical than you actually thinking you have to be. If you looking for simplicity and user firendly website making technique then use wix.

    Why I left wix, because wix doesn't use CDN and they will charge you extra for the subdomain sites. There were other reasons too, can't think of at the moment. But if you want to be found over the internet, in my exp you should use wordpress.

  52. David Amayo-Morrison

    I’m shocked that you can’t create URLs which sit under a folder, on Wix. Site architecture and taxonomy is out of the window.

  53. James Saykhamphone

    Which is best out of these to monetize?

  54. Rodrigo Von Rodriguez

    for a beauty salon that will have a blog section, gallery and book apointments would wordpress be better or squarespace for a intermediate user ?

  55. PureUnwindASMR

    what about weebly
    thank you Neil!

  56. so go daddy? is one or just something that uses word press .. lol.. im so not savy .. im just throwing out names i heard

  57. Anna Abdullaieva

    Thanks for the video. ❤️ I prefer Weblium website builder for my business. It's better than Wix and Squarespace. Any plans to make a review of it?

  58. S G Luster Coin Co.

    What about shopify? Can you help with that platform?

  59. Which of them is the ideal for graphic designer services?

  60. You said first wordpress covers more than 50% of the web, then later at 2:05 showed that it covered 27% of the internet, which is correct?

  61. ossama Alnuwaiser

    I already made a website on wix. In about a month, I generated about 700 traffic, not bad engagement, DA 5, and around 1060 backlinks. Yesterday, somone told me that I should redo my website on wordpress because wix not worth it. I only have 4 blogs, but I like my current design, and hesitate if I should transfer. Would be worth it to lose all these and transfer my domain to wordpress for a blog website?

  62. I have a preexisting website for my business. I'm wanting to start a blog to help drive traffic to it. Do you think I should create a new website for my blog, connect to word press, or should it be fine to have a blog page on my site? I'm only asking for my SEO's sake.

  63. Being in food business. Which will be better ??
    WordPress or Wix ???

  64. Hey Neil. Can i ask should i use the wix blog to write posts to get people to come to my website or should i use an external blog and embed it in WIX? thanks, will

  65. Blogs take too much time in loading in wix . Approx 11 seconds and it is showing because of JavaScript . Pls can u tell me how can I remove JavaScript from my wix website which is of no use

  66. Hey, thanks for informative video. After watching the video, I still couldn't choose which one is better for me. So, thought I drop a question here. I want to create a website that shows information about my product but for purchase, direct the link to my Amazon sales page. In this case, which option is better one? I have no clue about code so I am putting the wordpress out of the picture…

  67. Valena Christopher

    can you use all three for your website >

  68. I am using WIX for my blog and its total BS. I can't even change the basic font, style, etc. while editing the blog. I am planning to shift to WordPress now because WIX is really frustrating, but I can't decide which is the most trustable hosting website, could you please help me out with it

  69. please guide me.Can i approve my WIX website with google adsense? I am little bit confuse!

  70. I am asking about which platform is better for e-commerce? Or the I have to hire someone to code with programming languages as PHP and so on?

  71. I run an ecommerse site selling tshirt through wix. I've been told by a martketing site than I need to use WordPress to gain more traffic. Is it possible to transfer my site to word press without starting again? Would it be worth the hassle?

  72. Which platform is best for monetization?

  73. Thanks for the info Neil. I don't hear much about Lightspeed E-commerce, what are your opinions? Im considering Lightspeed , Shopify and or WordPress. My business is online, no brick and mortar. Thanks in advance.

  74. Would love to hear your thoughts on DUDA as a platform? Thanks NP 🙂

  75. Lotus Flower Yoga

    Hi 🙂 I really do not have traffic coming to my site unless it's my mailing list or clients. I just can not figure it out. My blog is with wix..Any help would be so valuable to me 🙂 Thank you x


    hello you i like video sharing Web Wix thanks you

  77. StorePoint Technology

    Always good to listen to you Neil.

  78. Will our wix website rank on Google

  79. Any suggestions for blogger parform ,help !!!

  80. thewaseem shaikh

    I want to make photography portfolio website. which should of choode?

  81. Which are best free platforms for beginners who want to start blogging ,have tons of amazing ideas and content but can't pay as being starter so which ones r best in free platforms ? also pls include the ones which r optimized with seo

  82. Neil, that's a great help. Can you suggest if wix or wordpress is good keeping in view of costing?

  83. Can wordpress free plan handle traffic?
    Or do i need to upgrade to a paid plan ?

  84. Vasili Pasioudis

    Can you embed a Slider Revolution slider within a Wix or Squarespace page? Thanks.

  85. want to build wordpress site for delivery business. but i dont understand how hostgater is different from wordpress although i have opted for wordpress based on your review.

  86. Please, he's talking about which wordpress??? .org or .com? thanks

  87. Hey Neil , I have already started a blog post website in Wix . What should I do now ? Even i have purchased the domain and now I am facing SEO issues in Wix …. Please let me know about your opinions .

  88. I would love to get your feedback about weebly vs squarespace. I have Bluhost so weekly can be added in one click. I did that with WordPress, but I am losing too much time to customization. I definitely need to be able to do SEO for my articles. Which one do you suggest?

  89. Jerez Electronics

    I am more interested in reading more stats, getting the data so i can read it myself.

  90. Sir how to convert my Wiz website to wordpress?

  91. ah dang, just when i was about to make the switch from wordpress to squarespace! you've convinced me to give WP another go for the SEO 🙂 idk what it is, i find wordpress a bit overwhelming and difficult to use (i am reasonably "tech savvy" – i know html, css, javascript). i guess it's could be because i'm cheap and trying to make it happen with a free theme XD haha

  92. Supernova Sites

    Can you please tell me what you use to make your videos? (Camtasia video editing or?)

  93. thank you so much

  94. Antoine Borzeix

    Hello Neil and whats about Webflow please ?

  95. Do you create affiliate website and how much does it cost

  96. For e-commerce which one would be the best ?

  97. Hi neil.. thank you so much for your reply . I need your help on dis..am new into this and am planning to start my new venture in ecommerce. And since initially the budget is limited, am planning to do stuff on my own as hiring webdesigners will be expensive for me. So can you suggest me some platforms for domain n hosting which wud be user friendly for me. I need genuine answer.

  98. Graham Southern

    Great video!
    I have a problem. As far as I can see there's no way on Wix to give users the ability to update data that they submitted previously. For example to edit a brief resume or just to change their address. Seems like an elementary requirement to me, which is why I never thought to check it out before I signed up with them.
    This is an absolute MUST on the site I'm developing. I've done quite a bit of work and now I'm worried it's been wasted. Is there any hack to get Wix to do this? If not, does WordPress, Squarespace or any other tool allow you to?

  99. Hey Neil ! Is it true that we can't export our Wix content to another website builder in November 2020? and we can only copy it and paste it?

  100. Hi I want make my own site for article writing wordpress is best?

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